Introduction to Business and Marketing
Course #1439T0
is an introduction course that explores careers in business and marketing, the role
of marketing in today's business world and a broad overview of economics. Areas of study
are: private enterprise system, ethical environment of business, financial management,
role of marketing, business structure, international business, and the role of the consumer.
CSO's
Marketing Principles I
Course #0422T0
introduces students to basic concepts of marketing and its functions in developing and promoting
products and services in the business world. Students will study basic economic concepts like supply and demand,
utility, elasticity, the free enterprise system, and international trade to provide background for an understanding
of American business and our role in a global economy. Students will explore target marketing, channels of distribution,
demographics, psycho graphics, life styles, human relations, marketing mathematics, and business management. Students
also complete a sales manual and give a sales presentation.
CSO's
Marketing Principles II
Course #0425
continues a students's study of marketing by concentration on sales promotion, product design, risk management research
pricing and the distribution of a firm's products and/or services. Through various projects and activities, students learn the tools
business persons use to make decisions related to successful operation of their business. For example, when studying
advertising, students will design advetising campaigns including print and broadcast advertisement as well as budgets.
CSO's
Management & Entrepreneurship
Course #0416T0
is a course designed to help a student learn how to own and operate a buisness. Students will be introduced to the qualities
and traits of successful entrepreneurs, and they will learn that operating a buiness is not all fun! They will actually choose
a business they would like to open, research its potential for the Mineral County area, and write a buiness plan. Entrepreneurship
is a hands-on course the final product being a business plan the student could submit to area banks to obtain financing
to actually open their proposed business.
CSO's
Business Economics
Course #1435T0
This course focuses on the impact of economics as it relates to business and individuals. Because businesses are part of
the overall economy, the success for any individual business is stringly affected by events in the economy as a whole.
In addition, the economy as a whole is affected by the actions of the individual members within it. Coursework varies
from a variety of topics including economic systems, supply and demand, economic wants and needs economic
measures, etc. CSO's
Sports, Entertainment, Recreation in Marketing
Course #0434T0
provides a project driven introduction to the fast-growing field of sports and entertainment marketing. Students study
all aspects of the industry from selecting players to building the stadium, from choosing concessions to planning special
events. CSO's
Marketing Internship
Course #0428T0
(12th only- Instructors permission required)
Marketing Cooperative Work Experience is available only to students who were enrolled in marketing education in
their junior year and who satisfactorily mastered marketing concepts and prerequisite skills. Students may opt in the
senior year to complete a 15-hour per week marketing work experience. To be eligible, the must be emplyed in
an approved marketing related occupation by the first day of school in the senior year. Students not employed
by the first day of school will automatically be enrolled in Marketing Management and Entrepreneurship. In
Marketing Cooperative Work Experience, students see the real-life application of the marketing tehniques and
strategies they have studied in class. From developing the job-seeking and job-keeping skills necessary for
successful employment, seeing the concept of supply and demand in action, and testing various promotional
mixes, the student has the opportunity to make the transition from high school into business world.
CSO's
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